About Us
Learn more about BIMAZETU and the experience we provide.
Recruit. Prepare. Activate. Equip. Measure. Grow.
BimaZetu helps insurance companies expand their microinsurance distribution footprint with minimal fixed-cost risk by recruiting and preparing prospective microinsurance intermediaries for onboarding and activation under Kenya’s microinsurance regulatory framework.
Through Fikika, prospective and existing microinsurance sales representatives receive continuous, self-paced training and business support. This gives insurers access to a pipeline of better-prepared distributors without having to build and manage the entire recruitment and pre-onboarding infrastructure themselves.
Once onboarded by an insurer, BimaZetu equips sales representatives with digital tools to build and deepen their customer base. These tools support lead generation, customer education, distribution of audio and visual content, follow-up and renewal reminders, quotation support, and ongoing customer engagement.
BimaZetu then measures what happens across the distribution journey—tracking sales activity, customer engagement, lead progression and policy uptake. This gives sales representatives and participating insurers actionable insight into what customers are responding to, where conversion is occurring, where prospects are being lost, and where additional sales opportunities exist.